Wine At Walmart?
Walmart
has announced that on July 1, 2007, it will begin offering
customers a new discount item - WalMart's own brand
of wine.
The
world's largest retail chain is teaming up with Ernest
& Julio Gallo Winery of California to produce the
spirits at an affordable price, in the $2 - $5 range.
Wine
connoisseurs may not be inclined to throw a bottle of
WalMart brand into their shopping carts, but there is
a market for inexpensive wine said Kathy Micken, professor
of marketing at University of Arkansas, Bentonville.
She said: 'But the right name is important.' Customer
surveys were conducted to determine the most attractive
name for the WalMart wine brand. The top surveyed names
in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served
with either white meat (Possum) or red meat (Squirrel).